New MDI Agreement Will Bring Bling Bling™ to Lottery Players; Popular Hip-Hop Expression Moving From Young Adult, Urban Market Into Mainstream Culture

*ALPHARETTA, Georgia -- MDI Entertainment, a wholly-owned subsidiary of Scientific Games, has signed a three-year agreement with THE GAMEOLOGIST GROUP, LLC for the worldwide lottery industry licensing rights to the name and marks of Bling Bling™. The agreement extends through December 2006 and covers instant and on-line lottery games and promotions, including tickets, point-of-sale and broadcast and print advertising.

Bling Bling -- cool, in vogue or over the top.
"Bling Bling is a four-year-old expression whose origin can be traced to hip-hop music and the young adult, urban market, which today comprises about 45 percent of the U.S. population," said Steve Saferin, President of MDI. "Recently, the term has made its way into mainstream culture and, as a result, has begun to attract more and more advertising dollars from Fortune 500 consumer goods companies looking to appeal to young adults. We believe the Bling Bling property would lend itself nicely, for example, to a Diamonds and Dollars-themed game, or perhaps to a game called Bling Bling Fling that offered high-end items such as expensive jewelry, luxury automobiles, exotic vacations or state-of-art electronics."

But just what is Bling Bling?
The term has its commercial roots in a 1999 song by a New Orleans musical artist named B.G., a member of the rap group Cash Money Millionaires. Originally used to describe diamonds, jewelry and other forms of showy style, Bling Bling has since broadened to include all things "cool, in vogue or over the top." That could mean riding in the newest high-end luxury automobile or SUV, taking a cruise to an exotic island, or enjoying the high-energy excitement of a weekend getaway to Las Vegas.
Bling Bling gained mainstream traction in 2001 when the words were inscribed in diamonds on the NBA championship ring of the Los Angeles Lakers, and its superstar center, Shaquille O’Neal, used the term as he flashed his new piece of jewelry to media.

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Today, it is not uncommon to hear or see the Bling Bling expression in various mainstream media, including, for example, MTV, BET, CNN, the Wall Street Journal and The Tonight Show with Jay Leno, and in billboard advertising for companies like Citibank and Helzberg Diamonds stores. The term will even appear in the next updated volume of the venerable Oxford English Dictionary.

"The fact that Bling Bling is expected to be inducted into the newest version of the Oxford Dictionary is the clearest evidence to date that the term is becoming a mainstream cultural phenomenon," said Saferin. "And while Bling Bling is not for everyone, we believe it’s the ideal licensed property for marketers looking to launch a clever, edgy, super-cool niche game aimed at a young adult demographic."

About Scientific Games
Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries, and the leading supplier of wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games’ customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at www.scientificgames.com

SOURCE: Scientific Games.
CONTACT: Bob Kowalczyk, Phone: 678-297-5169

NEW HIP HOP BOARD GAME INTRODUCED: Targeted for the Urban Market & Based on C-Lo Game Play
Date: 8/31/2006

*ATLANTIC CITY, N.J. -- BLING BLING 2002(TM), a new board game based on Hip Hop's favorite dice game, C-LO, has been introduced to the market by The Gameologist Group LLC and 456 Productions.com, two Atlantic City-based, minority-owned companies.
Geared to the urban youth market, the game capitalizes on the notoriety of C-LO, which has been played in music videos of such Hip Hop and R&B stars as Biggie Smalls, Jay Z, Nas, Cameron and many others.

BLING BLING includes a sound track and a documentary DVD with tracks which are exclusive to the game, together with interviews by Hip Hop artists, including Nu Jersey Devil, DJ Envy, Jim Jones, Sam Scarfo, Riz, DJ Fah, Black Rob, Big Smoke and The King of Kings, among others.

The Hip Hop community has been quick to react. Def Jam artist Sam Scarfo said, "This game is definitely for the Hustlers."; Black Wall Street artist Nu Jersey Devil commented, "It's one of the hottest games I've ever played."; Bad Boy artist Black Rob exclaimed, "What? That's crazy! I won mad money playing C-LO. Make sure I get a board game!"; Universal Recording artist Merlino said, "The hood is going to love you for this!"; and Dipset's Jim Jones quipped, "C-LO on a board game is a beautiful thing!"

Players become adventurers in an inner city setting, trying to gather up as much money and property as possible in the 30 to 60 minutes that it takes to play. Using the popular C-LO game play to move on the board and accumulate cash and property with which to erect urban city projects, players encounter ups and downs in the process of their turn. They can win or lose money, move their playing piece to "The Bank Statement," or play "C-LO Heads Up" with the Bank for cash or land on "Now Whut?" and find their fate in the unfortunate and sometimes hilarious inner city "hoods." The player that acquires most of the cash and property, is crowned "Ultimate Hustler," a title which brings with it opportunities for bragging and "talking trash."

"The timing is right to introduce the BLING BLING 2002(TM) line of games to mainstream audiences," said CEO Jeff McGill, a/k/a SMOKE. "BLING BLING is a game that the inner city demographic can relate t the lingo, the situations, the pit falls and the come ups," he continued. Intended for two to eight players, the board game is the "Ultimate Hustler's game," according to McGill, who said that the new release is subtitled, "Part 1, The Takeover," and that it is the first in a series of Hip Hop games planned for release in 2006.

A portion of proceeds from the sale of the all games will be donated to The Gameologist Group Community Trust, and the funds distributed to non-profit groups which provide assistance to inner city residents of metropolitan Atlantic City.

The Gameologist Group, LLC is a minority-owned game development company that creates and designs games, including casino slot machines, casino table games, board games, lottery card games and video games, most of which are Hip Hop-inspired. The Gameologist Group LLC is developing a BLING BLING scratch off Lottery card to be released soon. For further information contact CEO Jeff McGill 609-553-7979 or visit http://www.456productions.com/
Visitors to http://www.456productions.com/ can play a free BLING BLING slot machine game by clicking on the Gameologist Group link; on the slot machine click on "MAX BET," and press "SPIN."

C-LO Board Game, Urban Gaming Report
Date: 8/29/2006

BLING BLING 2002: The Takeover Part 1

Though the name already seems a bit dated, BLING BLING 2002: The Takeover Part 1 is a new boardgame based on the dice game C-lo or Cee-lo, which is the first in a series of games under the BLING BLING 2002 brand.

In a sense, it comes premarketed: Geared to the urban youth market, the game capitalizes on the notoriety of C-LO, which has been played in music videos of such Hip Hop and R&B stars as Biggie Smalls, Jay Z, Nas, Cameron and many others.

Of course, the beauty of it is, all sorts of tough guys will big up the idea and all sorts of suburban kids will want in on the action if they find out about it.

"Oh, Buffy, this will be great for your Gnarls Barkley costume party!!!"

A "BLING BLING scratch off Lottery card" is in the works and the Gameologist Group offers an online Bling Bling 2002 slot machine. Official site: 456Productions.com

ITTY BITTY BITS: Global Beyonce; Powell’s book signing; C-LO board game; Strahan’s new squeeze; Tiger Foundation turns 10.
Date: 8/29/2006

*Beyonce’s promo trip to the UK has paid off. Her track “Déjà Vu,” the first single from her upcoming album “B’Day,” is the No. 1 commercial single in the United Kingdom and Japan and has achieved No. 1 airplay in Hong Kong. The song also reached the top of the German Club Chart, the R&B Airplay chart in the Philippines and is No. 1 on major stations in Indonesia. “B'Day” drops Sept. 4 around the world and on Sept. 5 in the U.S.

*Author/activist Kevin Powell will sign his new book, “Someday We’ll All Be Free,” in Los Angeles on Sept. 7 at Book Soup (8818 W. Sunset at Larabee). Powell’s seventh book arrives in bookstores and online outlets today and is described by the author as “a collection of new essays on the tragedy of Hurricane Katrina, the aftermath of September 11th, and the saga of the 2004 presidential election. Basically, ‘Someday’ is about freedom, democracy, and justice in America in these early days of the 21st century, and what those terms mean, or should mean, in these times.” The book signing begins at 7:30 and is free to the public. The book retails for $12.95. For more information call 310-659-3110 or email info@booksoup.com.

*The popular dice game C-LO is the inspiration behind a new board game from Atlantic City-based, minority-owned companies The Gameologist Group LLC and 456 Productions.com. Titled “Bling Bling 2002,” players work the hood trying to acquire as much money and property as possible in the 30 to 60 minutes that it takes to play. Using C-LO to move on the board and accumulate cash and property with which to erect urban city projects, players encounter ups and downs in the process of their turn. The player that acquires most of the cash and property is crowned "Ultimate Hustler." A portion of proceeds from the sale of the games will be donated to The Gameologist Group Community Trust and non-profit groups which provide assistance to inner city residents of metropolitan Atlantic City. Visit http://www.456productions.com for more details.

*New York Giants star Michael Strahan, last seen this summer in the midst of a nasty divorce court battle with his ex, is reportedly dating up-and-coming R&B singer Stefani Vara. “They are very low-key together. She goes to his games and they go to eat. She's really happy," a source told the New York Post.

*The Tiger Woods Foundation (TWF) is marking its 10th anniversary of servicing disadvantaged youth. Since its inception in 1996 by Woods and his late father Earl, TWF has reached an estimated 10 million young people through various programs including the Tiger Woods Learning Center, the Start Something character development program, the TWF Programmatic Grants and Youth Clinics. “The road to reaching 10 million kids has been an amazing journey, and I'm extremely proud of what we've accomplished," Woods said. "I'm so grateful to everyone who has shared our vision for the past decade. We've come a long way in 10 years, and this is just the beginning."

Hip Hop Board Game Based On C-Lo Dice Game Announced
The game titled "Bling Bling 2002" is based loosely on the dice game C-Lo.
Date: 8/28/2006 6:07:56 AM, Rap News Network

BLING BLING 2002(TM), a new board game based on Hip Hop's favorite dice game, C-LO, has been introduced to the market by The Gameologist Group LLC and 456 Productions.com, two Atlantic City-based, minority-owned companies. Geared to the urban youth market, the game capitalizes on the notoriety of C-LO, which has been played in music videos of such Hip Hop and R&B stars as Biggie Smalls, Jay Z, Nas, Cameron and many others.

BLING BLING includes a sound track and a documentary DVD with tracks which are exclusive to the game, together with interviews by Hip Hop artists, including Nu Jersey Devil, DJ Envy, Jim Jones, Sam Scarfo, Riz, DJ Fah, Black Rob, Big Smoke and The King of Kings, among others.

The Hip Hop community has been quick to react. Def Jam artist Sam Scarfo said, "This game is definitely for the Hustlers."; Black Wall Street artist Nu Jersey Devil commented, "It's one of the hottest games I've ever played."; Bad Boy artist Black Rob exclaimed, "What? That's crazy! I won mad money playing C-LO. Make sure I get a board game!"; Universal Recording artist Merlino said, "The hood is going to love you for this!"; and Dipset's Jim Jones quipped, "C-LO on a board game is a beautiful thing!"

Players become adventurers in an inner city setting, trying to gather up as much money and property as possible in the 30 to 60 minutes that it takes to play. Using the popular C-LO game play to move on the board and accumulate cash and property with which to erect urban city projects, players encounter ups and downs in the process of their turn. They can win or lose money, move their playing piece to "The Bank Statement," or play "C-LO Heads Up" with the Bank for cash or land on "Now Whut?" and find their fate in the unfortunate and sometimes hilarious inner city "hoods." The player that acquires most of the cash and property, is crowned "Ultimate Hustler," a title which brings with it opportunities for bragging and "talking trash."

"The timing is right to introduce the BLING BLING 2002(TM) line of games to mainstream audiences," said CEO Jeff McGill, a/k/a SMOKE. "BLING BLING is a game that the inner city demographic can relate to: the lingo, the situations, the pit falls and the come ups," he continued. Intended for two to eight players, the board game is the "Ultimate Hustler's game," according to McGill, who said that the new release is subtitled, "Part 1, The Takeover," and that it is the first in a series of Hip Hop games planned for release in 2006.

A portion of proceeds from the sale of the all games will be donated to The Gameologist Group Community Trust, and the funds distributed to non-profit groups which provide assistance to inner city residents of metropolitan Atlantic City.

The Gameologist Group, LLC is a minority-owned game development company that creates and designs games, including casino slot machines, casino table games, board games, lottery card games and video games, most of which are Hip Hop-inspired. The Gameologist Group LLC is developing a BLING BLING scratch off Lottery card to be released soon. For further information contact CEO Jeff McGill 609-553-7979 or visit http://www.456productions.com/
Visitors to http://www.456productions.com/ can play a free BLING BLING slot machine game by clicking on the Gameologist Group link; on the slot machine click on "MAX BET," and press "SPIN."

Hip Hop Inspired Games
Date: 8/3/2006 8:17:24 PM

With Hip-Hop being so prominent in today's culture, The Gameologist Group, LLC believes the timing is right to introduce the BLING BLING2002 line of hip hop inspired games to mainstream audiences. CEO Jeff Smoke Mcgill states, “It is a game that our demographics can relate to, the lingo, the situations, the pit falls and the come ups”.

The Gameologist Group, LLC is a minority owned game development company that creates and designs games ranging from casino slot machines, casino table games, board games, lottery card games and video games. Most of the game concepts are Hip Hop inspired. This is one of many games on schedule to be introduced this year.

The name of the game is BLING BLING 2002, The TAKEOVER Part 1 an urban reality board game for 2 to 8 players, taking 1/2 hour to 1 hour to play and about 5 minutes to learn. Players are adventurers in an inner city setting trying to gather up money and properties, a theme which is somewhat overused, but with a big twist. BLING BLING 2002 is based on a popular dice game called C-LO. The three dice street game, has been played in the videos of some of the biggest HIP HOP and R&B artist in the music biz! Rappers rap about it, Singers sing about it, now you can play it in the new reality board game BLING BLING2002. Players use the C-LO game play to make moves on the board and accumulate money to buy property and erect urban city projects with an option to do one of four things during their turn; win money, loose money, move their playing piece to "the bank statement" and play C-LO heads up with the "bank" for cash or land on "Now whut?" and find out your fate in the unfortunate and sometime hilarious inner city hoods. The player that acquires most of the properties and cash, is crowned the "Ultimate Hustler" with numerous options for bragging and talking trash.

A portion of the proceeds will be donated to "The Gameologist Group Community Trust The Gameologist Group will distribute those funds to help finance Inner City and Urban Programs in the metropolitan Atlantic City areas.

BLING BLING2002 The TAKEOVER Part I. is the first board game in history to feature a Sound Track featuring new exclusive tracks from some of hip hops hottest existing and new artists.

Wanna have a featured song on the Mixtape CD? We have 6 spots left. Send your songs now to gameologist01@456productions.com along with your contact number. If your song has been selected, you will be contacted.

To view or order the BLING BLING Board Game, visit www.456productions.com

Jermaine Dupri, Lil Jon Shoot Commercial For Heineken
Date: 5/1/2006 12:00 am

Atlanta Hip-Hop stars Jermaine Dupri and Lil Jon recently wrapped a thirty second television spot for Heineken titled "Jet Bet."

In the ad, the pair wager on who will take home the most Grammy's, with the winner receiving a 12-pack of Heineken, personally delivered by the loser of the bet.

After Dupri wins, Lil Jon flies on a private jet to deliver the prize, one bottle short.

"I think they're gonna love it because it's real young fly and flashy," Dupri told AllHipHop.com. "It kinda takes from my video with Jay-Z ["Money Ain't A Thing], but here we are betting 12 packs instead of money."

It's full of private planes, Bentleys, girls, Heinekens and all the s**t we do! It's straight up Hip-Hop, from the look, [to] the actors [Dupri and Lil Jon] to the soundtrack."

The commercial is slated to begin airing May 7 during the NBA playoffs.

Judge To Take Control Of Suge Knights' Assets
Date: 3/24/2006 3:04 am

A Los Angeles judge has declared that he plans to seize control of Marion "Suge" Knight's personal and business assets after the Hip-Hop mogul refused to pay a $107 million civil court judgment from 2005.

Los Angeles County Superior Court Judge Ronald Sohigian said that he planned to appoint a court officer to manage the Death Row co-founder’s finances, but said Knight could prevent the injunction if he would reveal all of his assets to the court.

Knight wasn’t present for the proceedings on Thursday.

In March 2005, Knight was ordered to pay Lydia Harris $107 million, after she charged that the impresario defrauded her out of her half of the label. Harris asserts that she helped found the fledgling Death Row label in the early 90’s.

"Because he had a long history of deceiving the court and avoiding payment, I asked the court to appoint a receiver to take over," Harris' attorney, Rex Julian Beaber, said to Reuters . "If Knight cooperates in providing the information, he can ask the court to remove the receiver. But I don't think there's a chance in hell Knight is going to cooperate."

Sohigian said that Death Row Records would be placed in receivership if Knight refuses to appear at a debtor hearing next month. Receivership is a special form of bankruptcy where a company can avoid liquidation through a court-appointed trustee.

Dermot Givens, counsel for Knight, claimed that Sohigian had yet to formally signed the order sequestering Knights assets. Furthermore, Givens said that Knight and Harris had independently settled on the multi-million dollar case. The judge hasn’t signed such an agreement, should it exist.

"In May of 2005, [Harris] received a million dollars and rights to various music, and she signed a settlement agreement," Givens told Reuters .

Lydia Harris must also contend with her husband, convicted drug dealer Michael “Harry-O” Harris. Harry-O claims that he is due at least half of the $107 million judgment and he filed for divorce in June of 2005 after learning of Lydia’s legal maneuvering.

Earlier this year, Knight and Death Row Records filed a $106 million dollar lawsuit against Harry-O and others claiming fraud, conspiracy, racketeering and attempted extortion.

Judge Rules In Favor Of Black Enterprise, The Source Gets New Owners
Date: 3/23/2006 4:45 am

A final decision has been made by the Supreme Court of the State of New York in favor of the takeover of The Source magazine by Black Enterprise/Greenwich Street Corporate Growth Partners.

As of today (March 23), Textron Financial, the company's senior leader, is free to sell the portion of the company that Dave Mays owns.

In his ruling, Judge Richard B. Lowe III stated that "the contracts and agreements are clear, unequivocal and unambiguous and should be enforced."

According to the ruling, Mays willingly signed contracts giving BE/Greenwich Street Partners the right to take control if he defaulted on debt obligations. By not fulfilling these obligations Mays lost control of the company and along with full ownership.

"Mays and Raymond 'Benzino' Scott have consistently made false statements over the last two months about their continuing control of The Source," said Jeremy Miller, President and CEO of The Source magazine. "These rumors and lies have been and continue to be false. We are looking forward to finally being able to move forward without distractions."

In the April issue that will hit newsstands next week, The Source will exclusively explain exactly why Mays and Benzino were ousted.

Mays has the right take the ruling to trial, but his remaining shares would still be auctioned off.

Snoop Dogg Launches New Pet Line For Dogs
Date: 3/22/2006 5:48 pm

Snoop Dogg has entered into a worldwide licensing agreement with JAKKS Pacific Inc. to market a line of pet products based on the rapper's image.

The deal covers leashes, apparel, treats, toys, beds and more for dogs.

"Snoop Dogg's love goes beyond people -- it is for living creatures throughout the universe," the rapper said. "How can I be Snoop Dogg and not show my love for pets?"

According to Jennifer Richmond, senior vice president of licensing and media for JAKKS Pacific, Inc., the line will be sold to mass retailers, pet superstores, and eventually specialty store, nationwide.

"Our team is really excited to develop and market what we expect will be an urban and edgy line," Richmond said.

The Snoop Dogg branded pet line is slated to hit stores later this year.

Dice Game Made Popular By Rappers Coming To Board Game
Date: 3/21/2006 1:14 pm

The Gameologist Group LLC, an Atlantic City based company, is in the process of introducing BLING BLING 2002TM The Takeover part 1 nationwide, "The takeover part 1 is the ultimate hustlers game" McGill told 456productions.com "the Cee-lo street rules for the board game makes it much more fun".

The game was made popular by various Hip-Hop artists who play the game in their videos and frequently mention it in their rhymes.

"We have had this game trademarked for about 5 years," Gameologist founder Jeff McGill told 456productions.com. "Cee-lo and craps,That's all we play in the hood. I live in Atlantic City, home of the hustlers and gamblers. The board game, uses the cee-lo street rules to gain control of different projects and hoods.

Three dice are rolled at one time. 1-2-3 is an automatic loss, while 4-5-6 (Kool G. Rap named his classic 1995 album 4-5-6 after the winning roll) is an automatic win, any other point determines how many move you make on the board.

The game also comes with a free promotional Mixtape CD hosted by 456 productions and Def Jams new threat SAM SCARFO!

The Gameologist Group LLC is also introducing The BLING BLING aka Cee-lo Casino table game and Slot machines. The concept of taking the street game to the casinos even sparked the interest of Def Jam's president Jay-Z and one time partners Dame Dash, Kareem "Biggs" Burke.

"We put it on the table with what we had. Jay-Z was like 'C-Lo in the casino? That's hot!' It didn't work out, but they was cool and left the doors open for me to do a deal with him. They liked the idea because it's hot."

With Hip-Hop being so prominent in today's culture, McGill believes his timing is right to introduce the game to mainstream gambling audiences.

Interested parties can email McGill at gameologist01@456productions.com

Ruff Ryders CEO's Expanding Brand Beyond Music
Date: 3/21/2006 8:50 am

In addition to releasing upcoming projects from DMX and The Lox, Ruff Ryders CEOs Darrin "Dee" and Joaquin "Waah" Dean are also planning to expand the brand beyond music.

This year the label formed a nationwide bike club with street teams in most major U.S. cities.

The different chapters cross-market Ruff Ryders artists and provide an arena for the streets to express themselves in the extreme-sports genre, which is commonly associated with white, suburban youth.

"It's important to not over-saturate the market to the point where fans are sick of hearing your music," Waah Dean said. "We felt it was important to take a step back and expand the brand through our bike culture to maintain relevancy."

Ruff Ryders has more than 20 million record sales to their credit, including five platinum albums by DMX and a series of compilations.

The label recently severed their ties with Virgin Records and is preparing solo albums from Jadakiss and Styles P.

Ruff Ryders is also currently renegotiating The Lox's deal with Interscope and seeking a distribution deal for Drag-On.

NFL Star Terrell Owens Disses Philadelphia Eagles In New Rap
Date: 3/20/2006 11:20 am

NFL All-Pro receiver Terrell Owens recently tried a hand at rapping by recording a diss track aimed at his former team, the Philadelphia Eagles.

In a lengthy rap posted on his Web site (www.terrellowens.com), the newly acquired Dallas Cowboy openly taunts the Eagles about earning a guaranteed $10 million this season from Dallas.

"When it comes to this game I'm the best in the field/Some said I was gonna sign just a one year deal/But I got what I wanted up front, 10 mil/Changed the rules of the game so now how you feel?"

Owens also takes shots at the Eagles management: "I got a brand new team/I am a Cowboy now/No more black and green/To the haters that said I'm not going to get my money/I'm laughing in your face ha ha that's funny," he raps.

This past Saturday (March 18), Owens signed a three-year contract with the Cowboys.

Absent from the press conference was Cowboys coach Bill Parcells, who was forced to release protégé Keyshawn Johnson to make room for Owens.

Details of Owens' contract weren't immediately available, but the deal is likely to include behavior-related provisions.

His blowup with Philadelphia last season led to new regulations regarding punishment, which were written into the NFL's latest collective bargaining agreement.

Before his actions limited him to nine games last season, Owens had at least 75 receptions and 1,100 yards receiving in five straight seasons.

Owens is looking forward to a stellar season with the Cowboys as he raps: "And this will probably be my best season by far, no more getting my Eagle on, you can meet me at the stars."

At press time, Eagles' management had not issued any public comment regarding Owens or his diss track.

(PRLEAP.COM) Atlantic City, NJ - December, 1, 2005 - The Gameologist Group LLC presents.. The reality board game BLING BLING2002 tm The TAKEOVER part one. The three dice street game has been played in the videos of some of the biggest HIP HOP and R&B artist in the music biz! Rappers rap about it, Singers sing about it, now you can play it in the new reality board game ‘BLING BLING2002’ The TAKEOVER part one. BLINGG BLING2002 will be the first board game in history to feature a Sound Track and a documentary DVD. To view or order BLING BLING2002 board game, visit The Gameologist Group website @ www.gameologistgroup.com
Contact Information
Jeff McGill
The Gameologist Group LLC
Email The Gameologist Group LLC
609 553-7979 609-892-7833